What Can Be

I've learned not to chase every dollar – I appreciate my job and I love what I do. I maintain this appreciation by working with fewer clients and delivering really excellent work at very reasonable rates.

Realized Dreams – I have had the privilege of working with some amazing clients who started with very simple ideas and very little money – together we witnessed those simple ideas unfold into something much larger than we expected – dreams do come true.

Working with entrepreneurs – Developing this campaign was a rewarding experience, and Jennifer proved to be an exceptional leader and savvy business woman. Her products gained widespread recognition, appearing in leading women’s magazines, and she ultimately sold the company for a significant return while continuing on as COO.

Discover: Good creative directors don't create identity. Rather, through the creative process, they discover the personality and spirit that already exists within the company or product and embody it through various media. Align Values: Good advertising design must invoke a person to engage with their desires and examine what they value: peace, security, health, freedom, comfort, belonging – these are the things that people ponder as they search to meet needs and relieve pain. Through this invocation unfolds the opportunity to offer that which he or she values - now the alignment is complete.